It’s been a few weeks since I last published a piece for my Coast to Coast Hockey Newsletter. This will change as I begin to post more frequently and regularly following my graduation from school. My post this week will be a bit shorter than the last, as I will be assessing the current playoff races going on in the Central, East, West and North Divisions.

There’s one note I need to make before getting into everything. I will not be discussing every team in this post, as many teams are currently out of the race (whether they are mathematically…


This week’s readings for my media and entrepreneurship class serve as a continuation of last week’s point of discussion: how to grow your subscriber base from 0 to 1,000 people. Prior to last week, I really had no idea how formulaic this could be, and I believe this week’s assigned readings helped me understand that even better.

I focused a large portion of my Medium post last week on the Morning Brew. Fittingly, the two first articles I read this week were focused on just that. The growth.design graphics helped point out effective ways the Morning Brew draws subscribers in…


Our readings for week 11 seek to answer the question I have been struggling most with throughout our class. I have an idea, one that suits my interests and one that I believe will help others whose interests line up with mine, but I have one major roadblock that stands in the way of this idea becoming successful.

I’m starting from scratch, and I have no following at this moment.

While I feel that I am not the only student in our class with this predicament, I understand that, especially in the field of sports, there are already so many…


The Mel Snyder reading offers an insightful analysis on the optics on the job market for journalism students. He opens up by providing some of the statistics pertaining to entrepreneurial journalism, noting that the big money is in health care and high tech.

However, for the sake of our class lecture with Mr. Snyder tomorrow, I will focus my efforts on this recap on Snyder’s insights on how to build a career as a freelance writer.

Snyder makes the argument that entrepreneurial journalism can be particularly profitable if you are an expert in a field in which affluent people generally…


Hello Coast to Coast Hockey readers. Following up from my introduction and overview last week, I am writing this week to provide the results and analysis from each division this past week. Please note: at least to start out, I will feature coverage on a 7-day basis, from Sunday to Saturday. In this week one recap, I will be covering the divisional highlights from Sunday, 3/28 to Saturday, 4/3.

Central Division

The NHL Central Division is an appropriate place to start because it features the hottest team in the league, the Florida Panthers. Having played 39 games (only behind their…


Photo by Seth Hoffman

Hello hockey fans near and far. My name is Kenneth Mazzaro. I am writing to let you know that I will soon be launching a newsletter on SubStack that will cover all things NHL. My ultimate goal is to be your #1 source of hockey information each morning when you check your email.

I plan on doing this by gathering all of the relevant content from the prior day and organizing it in such a way where readers can get caught up to speed from the touch of their phone screens on their morning commute. …


We have reached a point in my media and entrepreneurship class where we have surpassed the introductory material, having covered a wide range of concepts and ideas that have set us up for this moment.

Now, it is time to begin materializing the ideas that we have been brainstorming over the last month and a half and put them into action. Taking ideas from our different assigned readings, videos and guest lecturers during class time, I have reason to believe that our class is set up nicely for this moment. We have been schooled up and prepared well, and now…


Building off of each week of our media & entrepreneurship class, with a particular focus on last week’s study on aggregation and curation, I believe I have come to a decision as to which direction I’d like to head for my newsletter.

I think for my niche audience and subject matter, I can make myself the most useful by designing a newsletter built around aggregation. There is a wide range of information coming from many different outlets and countries, and I feel this newsletter would appeal to hockey fans near and far.

One thing I am going to have to…


The focus of week five in my media and entrepreneurship class was centered around the concepts of aggregation and curation. Compared to previous weeks, these were concepts that were a little more unfamiliar to me, so I walked away from the readings with a real sense of enlightenment.

What I realized soon after I jumped into the different readings was that while aggregation and curation were rather foreign concepts to me, if you take the time to look, we see examples all around us. Below are a few early takeaways I came away with:

  1. Options. Everyone desires options in life…


The focus of our course reading assignments for week four of my media & entrepreneurship class is the importance of service journalism. While at first glance I expected this to signify a shift in gears for our class, I am realizing after digesting these different articles that our previous discussions on SubStack, follower engagement, ideas and originality are all intertwined in some way with the concept of service journalism.

The biggest takeaway from the three assigned articles is that service journalism is tailored to the readers more than the subject of what you are covering. In the Missouri School of…

Kenneth Mazzaro

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